Smart money activity in the past 24 hours that is out of the ordinary. It includes stock options bought on the ask or sold on the bid with unusual size and daily volume compared to open interest.
Vitamin Shoppe, Inc. is a multi channel specialty retailer and and contract manufacturer of vitamins, minerals, herbs, specialty supplements, sports nutrition and other health and wellness products. The company operates through three business segments: Retail, Direct and Manufacturing. The Retail segment includes vitamin shoppe, super supplements and vitapath retail store formats. The Direct segment consists of internet and catalog formats. The Manufacturing segment consists of Nutri-Force manufacturing operations. Vitamin Shoppe was founded in 1977 and is headquartered in North Bergen, NJ.
Call trades that are bought on or above the market's asking price OR put trades that are sold on or less than the market's bid price - expecting a move to the updside.