TrueCar, Inc. engages in the operation of data-driven online platform which provides dealers and automakers with automobile information. It provides pricing transparency about what other people paid for their cars. Its products include Used Cars for Sale, Sell My Car, Local Pricing, and Lease a Car. Its mobile applications includes TrueCar Mobile, TrueCar Sell, and TrueCar Dealer Portal. The company was founded by Thomas Taira, Jim Nguyen, Scott Painter and Bernard Brenner in February 2005 and is headquartered in Santa Monica, CA.

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